Bargain Booze: How low-cost off-licence chased Iceland by expanding frozen food offering


Founded in 1981, the British comfort chain originated from a wholesale wine and spirits enterprise owned by Allan Whittle and Robert Mayor. In January 2000, Mr Whittle and Mr Mayor bought the corporate to BWG Foods and in July 2002, BWG was purchased out by Electra Partners, resulting in a administration buyout backed by non-public fairness agency ECI Partners. Until July 2013, ECI remained the bulk shareholder when the corporate floated on the Alternative Investment Market (AIM) and the corporate acquired the Wine Rack, an off-licence chain, with 22 shops principally positioned in London and South East England.

That identical yr, Bargain Booze introduced file gross sales progress from its frozen food choices.

The firm had skilled its fifth consecutive yr of progress within the space after broadening its comfort offering and robust performers throughout the corporate’s chain of franchisee-owned shops embody ice-cream, potato merchandise and pizza.

Bargain Booze mentioned the funding within the enterprise’ rising product vary fashioned a part of its dedication to offering a high quality comfort offering throughout its property, which incorporates Bargain Booze, Bargain Booze Plus, Select Convenience and Thorougoods fascias.

Keith Webb, managing director of the corporate on the time, mentioned: “We have centered on a core vary of competitively priced greatest sellers, in-store level of sale and promotions which have resulted in our robust efficiency inside the frozen meals class.

Bargain Booze made a move to expand their frozen department

Bargain Booze made a transfer to develop their frozen division (Image: GETTY)

Bargain Booze is popular in the UK

Bargain Booze is well-liked within the UK (Image: GETTY)

“It is vital for us to proceed to supply buyers with a alternative of products from model leaders and in addition lesser-known names so that they have the liberty to buy inside their price range.

“With family budgets tightening and frozen food being such a preferred client staple, we recognised the demand for a spread to slot in with individuals’s busy day-to-day lives.

“We are dedicated to offering our prospects with merchandise that supply good worth for cash and we plan to proceed to develop our comfort offering over the approaching 12 months.”

From 2013 to April 2018, Bargain Booze was owned by Conviviality plc and in March 2018, the corporate proprietor acknowledged that it confronted chapter until it might increase £125million, because it issued its third income warning in a month.

READ MORE: Iceland Managing Director’s ‘large shake-up’ plan revealed: ‘Our technique is to disrupt!’

The company expanded its frozen food

The firm expanded its frozen food (Image: GETTY)

The firm had earlier mentioned it was contemplating tapping shareholders for funds, and had organized conferences with institutional traders to influence them to participate in its share putting to lift the required cash.

This was unsuccessful and on the finish of March 2018, Conviviality introduced its intention to nominate directors inside a fortnight, placing 2,600 jobs in danger.

In early April 2018, the Bargain Booze and Wine Rack manufacturers have been acquired for £7million by wholesaler Bestway,

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Bargain Booze is a low-cost off-licence chain

Bargain Booze is a low-cost off-licence chain (Image: GETTY)

The company specialises in wine, beer and spirits

The firm specialises in wine, beer and spirits (Image: GETTY)

Today it was introduced that accountancy large Grant Thornton has been fined £3million, discounted to £1.95million for admissions, by the business watchdog for failures and lack of independence in its auditing of Conviviality.

The Financial Reporting Council (FRC) mentioned Grant Thornton had admitted breaching “very important” moral requirements and necessities between 2014 and 2017 to make sure the independence of its audit.

The FRC mentioned the failures have been “repeated and prolonged” and noticed “numerous breaches”.



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