Bravery Brand Interview with Lindsay Reilly


I not too long ago had the chance to attach with Lindsay Reilly, the creator of the Bravery Band. The Bravery Band represents the fearless and unstoppable particular person you will be. It’s only one phrase and 5 digits, however includes numerous tales. Whether you’re a hero within the army or a hero inside your self conquering life’s on a regular basis battles, there may be somebody courageous in all of us. The Bravery Brand represents the American Dream that something in life is feasible. Wearing the band is a continuing reminder of your bravery.

Lindsay kindly gifted me a rose gold Countless Band, which I’ve worn continuous since receiving it. It’s a fantastic reminder to be courageous in my on a regular basis life, particularly with regard to Carrots ‘N’ Cake and placing myself on the market. I’ve struggled with confidence previously, so it’s a pleasant reminder to place these anxieties apart. I really like that the message on the band is refined, utilizing the digits 27283 to signify the spelling of the phrase BRAVE in your cellphone pad. 

The Bravery Bands are available in numerous types for each men and women. They’re out there in three Macy’s areas for a restricted time (Northstar in San Antonio, TX, Lenox Square in Atlanta, GA, and Northshore Mall in Peabody, MA) in addition to on-line, alongside with the bravery bag (it’s tremendous cute!) at braverybrand.com, and likewise at Lindsay’s type lounge, The Cue, in Dorchester, MA. I really like every thing that the bands stand for in addition to Lindsay’s story and connection to the model. Read on for my interview with her!

What’s the story/inspiration behind Bravery Brand?

The Bravery model was began again in 2014 when my Grandmother handed away. She was the Barber Walters of Boston, a socialite and media guru selling and supporting designers, athletes, and politicians within the space. When she handed I had bought a name from David Josef, Yolanda Celucci and some others saying “Your Grandma helped us, so now its our time to help you.” That’s once I bought requested to design the official bag for Boston Medical’s Catwalk for Cancer. I requested myself “What was I going to design that represented each women and men overcoming one thing that made them so courageous? That’s when the American Flag got here to me. Something each women and men might each carry in addition to the best image of Bravery.

In 2014, I launched our FIRST “Bravery Bag” for Boston Medical’s Catwalk For Cancer. It was then out of nowhere individuals stored sending me their tales of the place they had been carrying their luggage, what they had been carrying it for and the way they had been seeing different individuals with them.

Then, in 2015 I reached out to army non-profits and teamed up with the USO New England and began to offer again to our energetic obligation army. The Bravery Bag was born to signify the courageous and robust particular person inside all of us whether or not you had been carrying it for your self or somebody you knew!

What’s your background?

I graduated from Lasell College in 2013 with a level in Fashion Merchandising. While finding out at Lasell, I additionally attended London College of Fashion.

I’ve additionally been stitching since I used to be six years outdated and promoting purses since I used to be fourteen, which gave me a greater understanding of producing and what it took to provide a product. At the age of 20, I used to be producing and manufacturing my first line of purses proper right here in Massachusetts.

Being an entrepreneur, I have to immerse myself in each facet of the enterprise. I at the moment go from manufacturing merchandise, listening to peoples tales, to being a purchaser and stylist for The Cue, to operating the again finish of each companies day in and time out.

Is there a specific bravery story from clients that has caught with you as particularly memorable?

I’ll always remember a couple of tales that all the time hit close to to the center however one which I all the time bear in mind was a lady from school whose card learn: “I am brave to have chosen the school I wanted to go to and no where my parents wanted me to go. I now am a freshman at the school of my choice, on the deans list and my parents aren’t talking to me. I am brave for being strong for myself.” – I’ll always remember talking at that faculty and studying that story and the way a lot I might really feel that woman feeling alone however attaining her personal happiness abruptly.

Where do you see the model going sooner or later? 

In my eyes, The Bravery Brand is making a model that brings individuals collectively as one, and my hope is that our band will likely be on each wrist within the US.

In the long run, I’d like The Bravery Brand platform to be related to a number of non-profits and firms to assist convey consciousness and “band together” to create highly effective connections. Every wrist and each story!

What’s your favourite band type?

I really like all of them as a result of all of them signify slightly piece of me. But if I had to decide on, my favourite band can be the rose gold flags. I really like the way it exhibits our patriotic facet on the skin with a continuing reminder of the phrase written inside “I Am Brave” for that little reminder inside all of us!

What’s the inspiration behind the Countless Band?

When I first began the Bravery bag, I knew how highly effective it was and what it meant to individuals. What I spotted in that course of was that it wasn’t on a regular basis individuals wished to say that THEY had been courageous or that they had been carrying it for themselves. Fast ahead a couple of years later once I was creating the Bravery Bands, I knew I wished one which represented our mission with out saying it. I bear in mind considering up all kinds or logos or symbols that might signify BRAVE, however nothing appeared to resonate with me. It wasn’t until I used to be driving on the freeway sooner or later and an enormous army truck was in entrance of me with these big bumper numbers. It was proper than once I was like how do I spell the phrase courageous in numbers? I instantly bought out my cellphone and realized it was 27283 and instantly each bone in my physique was like THAT’S IT!!! One phrase, 5 digits, numerous tales. 27283 is the digits of BRAVE for many who are carrying it for themselves or carrying their band due to another person it’s a code.

Bravery Band Giveaway

Head over to @carrotsncake Instagram and share what makes you courageous for an opportunity to win a Bravery Band of your alternative!



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