It’s the feel-good hit present that is watched by as much as six million viewers each week.
But The Great British Bake off should kick off every episode with an obesity warning, an expert has mentioned.
Steve Miller, a weight-loss guru, mentioned Channel four must hammer it dwelling that the sugar-laden meals they placed on screens can ‘make us fats’.
Seeing such tantalising desserts could make followers go ‘off the rails’ if they don’t seem to be cautious, an obesity charity warned.
But critics rubbished the claims and mentioned it is clear the present represents cake as a one-off deal with, and demonising meals is pointless.
The controversial feedback come amid an obesity epidemic within the UK, with two thirds of adults are both chubby or overweight.
Content on TV has been proven to have an effect on meals selections, with research offering proof meals promoting might drive kids to eat extra junk meals.
Prue Leith’s Great British Bake Off should come with a warning about obesity, an expert says
Weight-loss guru Steve Miller mentioned Channel four should not tread on eggshells on the subject of addressing obesity and should informally remind viewers of the dangers of an excessive amount of cake
Mr Miller, who offers on-line weight reduction consultations from his dwelling in Solihull, informed MailOnline: ‘I believe we should have a warning through the present.
‘Or possibly the presenters can tell us informally that consuming an excessive amount of cake could make us fats.
‘They should not be afraid of claiming that. We’re treading on eggshells on the subject of addressing obesity.
‘Let’s maintain ourselves consciously alert of consuming an excessive amount of sugar – which has been argued to be the “new cocaine” as a result of it is so addictive.’
Mr Miller added: ‘The nation must know should you consumption an excessive amount of sugar you are vulnerable to most cancers and coronary heart illness.
‘I am not a snowflake however a hailstone. I am saying let’s not bury our head within the Victoria sponge.’
It’s not the primary time Mr Miller has slammed GBBO – he controversially mentioned final 12 months the programme should be banned totally.
Viewers had been left outraged by his remarks, which he now concedes might have been ‘excessive’.
Tam Fry, chair of the National Obesity Forum, mentioned GBBO is inevitably watched by folks with their mouths large open.
He mentioned: ‘People are glued to a programme that exists on sugar and candy issues in abundance.
Tam Fry, chair of the National Obesity Forum, mentioned GBBO is inevitably watched by folks with their mouths large open. Pictured, a cake on the present
Seeing such desserts on TV could make viewers go ‘off the rails’ if they don’t seem to be cautious, Mr Fry mentioned
Millions tune into the present to look at Prue and Paul Hollywood decide desserts
‘If they then make that meals and eat it voraciously and do not train then inevitable weight achieve will comply with.
‘You should be smart when watching programmes like this to not get swamped by the lusciousness then go off the rails.’
OBESITY ‘IS THE NEW SMOKING AND WILL SEND CANCER RATES ROCKETING’
NHS England’s chief government, Simon Stevens, has mentioned he expects obesity-related most cancers circumstances to double by 2035 as a result of so many individuals are fats.
In 2015 there have been 22,800 most cancers diagnoses linked to the affected person’s weight and he expects this to rocket to 40,800 in simply 16 years’ time.
‘While most cancers survival is at a file excessive, many individuals don’t but realise that obesity causes most cancers,’ Mr Stevens warned in May.
‘On present developments, by 2030 we may see 100 new sufferers on daily basis being identified with obesity-related most cancers.
‘So obesity is the new smoking, and if we continue to pile on the pounds, we’re heading for 1000’s extra avoidable most cancers deaths yearly.’
Some 64 per cent of adults within the UK are chubby or overweight, alongside nearly a 3rd of youngsters.
As properly as a raised danger of most cancers, being fats additionally makes folks extra prone to develop kind 2 diabetes, coronary heart illness, joint issues or have a stroke.
Harvard University expert Dr Jennifer Ligibel mentioned: ‘Obesity is now one of many biggest challenges dealing with the world.
‘The US has increased ranges of obesity however the UK is catching up. It may be very troubling.
‘We are making main advances in most cancers therapies and remedy, however the danger is that obesity may undercut all of this.’
Although Mr Fry mentioned the present might tempt folks to eat cake, to recommend altering it could be too excessive.
He mentioned: ‘One collection will not be going to make a distinction to the obesity downside. However, over a course of time, they’ve achieved many collection which can properly have impact.
‘But the reply to the obesity downside is way extra large ranging.’
Professor Jane Ogden, a psychologist based mostly on the University of Surrey, mentioned demonising meals solely makes folks insurgent and crave it much more.
‘The healthiest relationship we are able to have with meals is to not see it simplistically nearly as good or dangerous,’ she mentioned.
‘Everything is about having most meals in modesty. They aren’t saying have it for breakfast, lunch and dinner.
‘They are saying let’s do it correctly and make it ourselves. It’s placing cake in its rightful place in our food plan, as a particular deal with.’
Professor Odgen mentioned GBBO might even encourage folks to get into the kitchen and have a good time studying new expertise.
She added: ‘Regardless of what is on the TV, TV adjustments how we eat as a result of we are able to eat extra mindlessly.
‘TV adverts make us need to purchase the meals. And there may be proof of this in kids.’
Exposure to junk meals on tv has been linked to weight achieve in kids by way of promoting.
It could cause kids to eat straight after seeing an advert and alter their meals preferences, a examine by Cancer Research discovered final 12 months.
The charity mentioned that watching one additional junk meals commercial every week past the common of six results in kids consuming an further 350 energy every week – the equal of two packets of crisps.
That would quantity to 18,000 energy a 12 months, which is was estimated to equate to round 70 Mars bars or 60 cheeseburgers. It may quantity to a LBS 5lb weight achieve yearly.
But the Government disputed the claims as a result of their very own analysis discovered a blanket ban on all junk meals adverts on TV – which Cancer Research urged – wouldn’t have any noticeable impact on kids’s well being.