Leftovers: Halo Top does keto; craft beer taps into the oat milk craze

Leftovers is our take a look at a number of of the product concepts popping up all over the place — some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We cannot write about every little thing that we get pitched, so listed below are the leftovers pulled from our inboxes. 

Keto Top

Everyone’s getting into the keto weight-reduction plan as of late, it appears — together with Halo Top.

The low-calorie ice cream model that first disrupted the frozen dessert case a number of years in the past is the newest meals to make its manner into keto consuming — the excessive protein and fats and low carbohydrate weight-reduction plan designed for fast weight reduction. 

Halo Top has seven flavors in its new Keto Series: Peanut Butter Chocolate, Jelly Donut, Caramel Butter Pecan, Berry Swirl, Chocolate Cheesecake, Banana Cream Pie, and White Chocolaty Macadamia Nut. Each pint has 5 to 10 web carbs and 410 to 630 energy per pint.

And as a result of the variety of carbs issues most on the keto weight-reduction plan, the quantity printed on every pint’s ice cream scoop is carbs per pint — not energy, like common Halo Top.  

“Our brand is focused on making delicious dessert that everyone can feel good about eating, and these new flavors allow us to do that for our fans looking to limit their sugar intake,” Meg Graeff, senior model supervisor for Halo Top, stated in the press launch.

As shoppers’ calendars turned to 2020, curiosity in the keto weight-reduction plan surged. According to Google Trends, searches for the time period greater than doubled between the final week of 2019 and the starting of January. Given the perpetual decision to reduce weight in the new yr, the newfound curiosity in the consuming plan is sensible. 

If any model can be bringing the ice cream class to a weight reduction weight-reduction plan, it’s Halo Top. After all, it constructed its model round creating good tasting, low-calorie, high-protein and low-sugar ice cream that’s usually perceived as more healthy than conventional forms of the deal with. That mixture led Halo Top’s gross sales to skyrocket 2,500% between 2016 and 2017, when it grew to become the No. 1 promoting pint of ice cream in the United States. It additionally impressed copycat pints of ice cream from different manufacturers, together with Breyers, Ben & Jerry’s and Unilever’s launch of Culture Republick

Halo Top isn’t the solely candy deal with being reimagined to slot in the keto weight-reduction plan. Duncan Hines, the Conagra-owned baking model, lately launched keto-friendly cake mixes. Considering that the keto weight-reduction plan is marked by consuming excessive nutrient, low carb complete meals — like inexperienced greens, meat, nuts and cheese — it’s obvious CPG producers really feel individuals on the routine nonetheless need to indulge.

This is the first large launch from Halo Top because it was purchased by Blue Bunny maker Wells Enterprises final yr. Wells, which is the largest privately held ice cream maker in the United States, picked a splashy first line extension for Halo Top. But if the model’s historical past is any indication of its efficiency, count on to see many keto-friendly ice cream pints crowding the freezer part subsequent yr. 

— Megan Poinski

DuClaw Brewing


Beer taps the oat milk craze

With yogurt and milk dominating the oat craze, it’s solely becoming that beer ought to faucet into the pattern too. 

DuClaw Brewing is rolling out Oatshake Double IPA and The PastryArchy Oat Milk imperial stout. Both are made with oat milk as an alternative of the lactose historically utilized in beers for creaminess. The Baltimore-based brewer stated it plans to distribute the drinks to the 19 states the place its product is distributed. A Four-pack of 16-ounce cans is anticipated to promote between $11.99 and $13.99.  

“Putting oat milk into beer sounds new, but it’s really just extracting the liquid from soaking oats in water,” Chris Wood, DuClaw’s director of brewery operations, stated in a press release. “Those are two substances we use regularly.”

An organization spokeswoman stated in an electronic mail creating the beer “was a journey” as a result of DuClaw couldn’t buy oat milk in massive volumes. In addition to creating the brew, they wanted to determine make sufficient oat milk in-house at the brewery, which included scraping concrete-like oats out of brewing tanks. 

The recognition of oats has grown as shoppers look to eat more healthy and are interested in the ingredient’s halo. In the final yr, Chobani launched oat-based yogurts and oat milk for espresso outlets. And Nestlé’s Nesquik lately launched a brand new beverage model known as GoodNes, which debuts with the launch of Chocolate Oat Milk this month. And Endangered Species Chocolate has a brand new chocolate bar line utilizing oat milk somewhat than dairy.

For beer firms reminiscent of DuClaw, experimenting with oat milk permits them to strive one thing new that differentiates themselves from the different greater than 7,300 craft beer firms all through the nation. At the similar time, it permits the brewer to harness an ingredient more and more in style with U.S. shoppers. 

With so many brewers round, it is not sufficient simply to be a maker of craft beers. While tapping into a classy ingredient like oat milk will not be a surefire technique to assure success, it will get shoppers speaking — and that’s a advertising and marketing win for any enterprise.

— Christopher Doering



Pass the cream, maintain the cow

At this charge, it looks as if there shall be a dairy-free different for every little thing. 

Danone-owned model Silk is launching the first plant-based different to dairy-based heavy whipping cream. The heavy cream — a mix of coconut and sunflower oils, faba bean protein, and sunflower lecithin   is now obtainable in grocery shops nationwide, in response to a launch.

The plant-based product is keto-friendly, gluten-free and Non-GMO Project Verified. According to the launch, Silk Heavy Whipping Cream Alternative can be utilized in numerous recipes for desserts, sauces, soups and extra.

David Robinson, senior model supervisor for Silk, stated in a press release that the firm is introducing this product as a result of they noticed a possibility for it in the market and wished to “provide an easy swap for those looking to incorporate more dairy-free options into their diet.” 

More individuals wish to eat and drink much less animal-based merchandise. U.S. gross sales of plant-based meals grew 11% final yr, bringing the whole plant-based market worth to $Four.5 billion, in response to figures launched by The Good Food Institute and the Plant Based Foods Association, and that progress is anticipated to proceed. 

Dairy merchandise have seen extra innovation in the plant-based class in recent times as conventional merchandise from cows have struggled. In an Innova Market Insights report on prime developments for 2020, the group predicted the plant-based dairy sector will diversify as client curiosity will increase.

To accommodate that variety, Silk already debuted dairy-free half and half espresso creamer made with oat and coconut milk, so it might have shoppers who’re prepared for an additional different cream.

But different firms are additionally launching plant-based cream merchandise. In 2018, Conagra Brands’ Reddi-Wip launched a coconut- and almond-based vegan whipped cream. And final yr, Trader Joe’s relaunched its vegan Coconut Whipped Topping beneath the model identify Sweet Rose.

While these different merchandise are already created to prime a espresso, pie or ice cream sundae — not like this launch of an ingredient ready to be turned into dessert, used to make a posh sauce or turned into biscuits — it is doubtless Silk may have direct competitors quickly. That will proceed as extra dairy options take a much bigger piece of the market. 

—​ Lillianna Byington

Source hyperlink Weight Loss With Keto

How do you feel about this post?

Add Comment